about ME
I'm an Art Director and Designer based in Detroit Michigan.
With over seven years of experience in the advertising industry, I’ve worked with some of the best brands in Michigan and the Midwest. Here’s the shortlist:
CLIF Bar, Detroit Red Wings, Detroit Tigers, Michigan Lottery, Grand Hotel, Comerica Bank, Smoothie King, Beaumont Health, North American International Auto Show, Planet Fitness, Guardian Alarm, Macomb Community College, Detroit Zoo, Community Choice Credit Union, Single Barrel Social, Buddy’s Pizza.
I love to play music, draw on my ipad, go to the zoo, read and take pictures.
clif® BaR
NORTH AMERICAN INTERNATIONAL AUTO SHOW
The North American International Auto Show Becomes “The Show”
Historically, this event took place indoors and in January during Detroit’s harsh winter season. In 2019, the idea was to re-invigorate audiences by moving the show’s date to June and having multiple outdoor event spaces to take advantage of Detroit’s great summer weather.
My idea was to rename the outdated and somewhat long winded North American International Auto Show to “The Show.”
I created icons to show the different aspects of the new Auto Show. The event would now feature live music, food and entertainment.
MICHIGAN LOTTERY-TV
Process
Detroit Red Wings 2017-2018
HOCKEYTOWN RE-BRAND
I was asked to develop ideas to re-brand the idea of Hockeytown; The Dertoit Redwings’ longstanding tagline. I based my designs on the City of Detroit’s flag.
Detroit Red Wings 2015-2017
Detroit TIGERS
Bringing You Summer Since 1901